sweet irony

Sometimes, Dove gets it right on. True, there was that time Jamie opened up her Promise to find the message, "Chocolate will always be your Valentine" and we both threw gigantic hissy fits about how even some random copy writer at a candy company knows we're destined to die alone with a bunch of cats. I mean, sheesh! A six-day official boycott followed.

But other times, like when my dark chocolate comes with the the words, "Be mischievous. It feels good." printed on the foil wrapper, I think,

"God, yes, it does. Dove, you don't even know." And then I think there's probably only one thing that feels better than mischief, and even that usually requires some mischief to achieve... so, yeah, Dove. Right on.

And then there's today. When I realize that ultimately, the random tinfoil copywriter knows me better than I know myself, and he's worried about me. Not once, but twice (I have a two-a-day habit) I stripped my chocolate to find this wise sentiment:

"Don't think about it so much."
It's like the calls are coming from inside the house. 

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22 Comments

Chariliegirl said:

Overthinking, eh? Sounds like we have similar afflictions. :) And I am in some serious need of mischief at the mo'. Here's to hoping we both find some.

Anonymous said:

oh great reference to a VERY scary made for tv movie!!

Kristen said:

I have been a longtime fan but am a first time commenter.

That is exactly what I needed to hear today - so simple, but makes so much sense. "Don't think about it so much".

Thanks Fish. :-)

Elena said:

I was so obsessed with Dove for both the chocolate and the "promises" that my AOL screenname (back in the day) was definitely DoveChocolates.

I feel like the promises have gone downhill a bit now (I open too many with messages like "Indulge. Eat more chocolate" aka give us more of your $$), but I still have a few old foil wrappers around. Classics like "live your life without regrets", "be true to yourself."

Gotta love Dove :)

Serial said:

p.s. Where can I apply to be a Dove chocolate promise copy writer?

Two blog entries in one day! Yay Fish :) Could you send some Dove chocolates to Canadia? I don't think we get those here. Are they like fortune cookies where you add "except in bed" to the end? Be mischievous. It feels good. In bed.

desireenb said:

Loved this! And now I need some chocolate...

Mel said:

God, I can't even explain how much I love this! Do YOU even know? I don't think so.

imfb said:

"It's like the calls are coming from inside the house."

Beer just came out my nose.

Susie said:

Ha! I love this...I thought I was the only one who read too much into Dove's tin foil "wrapper fortunes!"

lori said:

i also have a dark chocolate dove promises addiction, though i'm closer to 12 a day than 2. i especially love to unwrap and read the messages at work, even if i don't get to be mischievous there.
i've never gotten the overthinking message. maybe the writer knows me very well, too. i don't tend to overthink, just follow my instincts. sometimes that gets me into trouble, though.

we don't get dove chocolates with messages here in singapore. ours are just the plain wrapping paper kind. but if we did, mine would totally say, "you need to get some. this year."

Carey said:

Ha! I got this very same Dove message, and it happened to be particularly applicable to the situation I was going through at the time. I carefully flattened out the foil & kept it on my fridge for months! They should put more of those public service-type messages in there....

fluffyclay said:

My all time favorite Dove message: "Flirting is mandatory."

It's still on my fridge. and still makes me smile.

BettyAnn said:

HA!HA!HA!HA!HA!

"It's like the calls are coming from inside the house."

Thanks for that, much appreciated.

Scooby said:

My roommate and I used to be obsessed with Dove when we lived together. We would leave Dove messages for eachother on the fridge.

Darice said:

one of your best. Concise and jampacked with quoteable hilarity.

I (still) heart you!

Erin said:

That's so weird! I have that very foil wrapper sitting on my desk at work. Along with "Smile. People will wonder what you've been up to." and "Naughty can be nice."

Words of wisedom I think :)

Mel Heth said:

That last line is freaking hysterical. Seriously, brilliant.

Mui said:

Ok, you're brilliant. There. I said it. :)

Angela said:

they must've printed waaaay too many of that promise bc i've gotten it quite a few times myself...wait, that must mean that i'm eating waaaay too many pieces of chocolate...nah!

curiousgp said:

I love dove promises...and especially love the same sentiments your highlighted in your blog.

My complaint though...they need new ones...or I've been eating way tooooooo much chocolate.

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